Wednesday, November 24, 2010

HOW TO - NON PROFITS and NGOs - GENERAL PRINCIPLES

HOW TO - NON PROFITS and NGOs
GENERAL PRINCIPLES





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ALWAYS REMEMBER - A WORD TO THE WISE:  Advertising, promotional or marketing expenses are usually meant to bring in more than they cost to implement!  Unless you are doing missionary work on the Congregation's penny; or are spending government grant money; or have a large trust fund, and money is truly no object; never, NEVER spend your money on anything (and particularly NOT on methods that promise you instant wealth!), UNLESS you feel reasonably certain that the product or service will PAY FOR ITSELF IN A REASONABLY SHORT TIMESPAN!



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