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If you need a number of effective websites and tools that actually*sell something*, (whether for profit or not-for-profit), there is the Rolls-Royce of all tools, which goes by the funny name of "Kajabi". It's so cutting-edge that it was just released Mid-October 2010.
But before you start looking at it (which you can do here:
http://get.kajabi.com/sales_pages/138?kjba=920a2a53 ),
please contemplate this small piece of little-known history:
In early 1945, the German Reich had the most advanced weaponry in the world.
By far! ME 162, "flying saucers", plasma weapons, and, believe it or not, even nuclear devices (as the Japanese would soon discover in Hiroshima. Nagasaki, on the other hand, was "made-in USA" -- except that it couldn't have been used for anything except a very expensive paperweight, without freshly-captured German detonators.)
But, as the German Reich learned at the time, what good is the most advanced weaponry going to do you, if you can't use it? (In that case, because there was no way they could deliver it anywhere - no fuel for that!)
In other words, what good is the most advanced marketing weaponry system going to do you, if you can't use it? Which was the entire point of the above story. Make sure you can use it first, and then, but then only, get it! And use it right away!
In website-based marketing terms, having access to that piece of software (which in its simplest form -already WAY over the head of most people- costs only $99 a month to access!) is akin to having nuclear weapons when no one else does.
If you understand how they work and are actually in a position to use them -- you just won the war.
If you can't, having access to them isn't going to do you *any* good.
So, sure, look at it, but before you order it, figure out what you are going to do with it!
And please remember THE MOST IMPORTANT PRINCIPLE OF ALL WHEN IT COMES TO INFORMATION-AGE MARKETING OR PROMOTION IS: Don't spend money and NEVER BUY ANYTHING BEFORE YOU KNOW WHAT YOU ARE GOING TO DO WITH IT! That's Rule Nr 1.
Rule Nr 2 being: On the Internet, and particularly when it comes to Level 2 and Level 3 applications / implementations, do NOT spend a penny on ANYTHING that does not IMMEDIATELY PAY FOR ITSELF!
In other words, once you have figured out with some reasonable degree of certainty HOW a tool like Kajabi is going to pay for itself (a quite easy task in itself), you can spend money to get it. But until them, just look at it. Understand what it does. Read about it. Do your homework. But DON'T *buy it* ... unless... *you are pretty sure you know what you are doing!*
[More to come]
...
WHAT CAN YOU DO WITH ADVANMCED MARKETING WEAPONRY?
[Coming]
ALWAYS REMEMBER - A WORD TO THE WISE: Advertising, promotional or marketing expenses are usually meant to bring in more than they cost to implement! Unless you are doing missionary work on the Congregation's penny; or are spending government grant money; or have a large trust fund, and money is truly no object; never, NEVER spend your money on anything (and particularly NOT on methods that promise you instant wealth!), UNLESS you feel reasonably certain that the product or service will PAY FOR ITSELF IN A REASONABLY SHORT TIMESPAN!
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